The WiO Diet Scam

One diet company has taken on the task of helping the dieter overcome both the physical and the emotional aspect of the issue. The two go hand in hand based on their weekly consultation. With each dieter receiving two lessons; learning how to eat healthier with both the practical and scientific approach to the foods that are eaten. The other lesson being a chapter from their “Intuitive Eating” program. It focus on helping the diet understand “why” the want to eat the food that they crave. WiO Diet and their WiO Smart Foods program is more about uncovering the reason why a diet would want to feed their emotion rather than understand its source and how to truly deal with it. Founder, Jason Whitney states that the WIO Diet would be a scam if it didn’t offer a solution of how to deal with the relationship that people have with food. As part of the WIO Diet they offer classes on such topics; the principles outlined below are a brief summary of what each client will receive on the WIO Diet system. These lessons will help to ensure the life-long success that we all seek.

  1. Turning Your Back On Diets
  2. Are You An Unhealthy Eater?
  3. Control Your Hunger by Feeding It
  4. Make Food an Ally
  5. Calibrate your Full Meter
  6. Feel the Joy in Eating
  7. Don’t Feed Emotions
  8. Love your Body with Respect
  9. Exercise is Movement Not Just the Gym
  10. Give Thanks to Health – By Being Healthy
  11. Turn Deft to the Whistle Blowers
  12. Diets should not be used to ‘lose’ something – A Diet is the food you give your Body to feel healthy

Other diet companies are catching on that treating the emotional side of the dieter is a missing component when facing the dieting challenge.

Phrases like “Listen to your Body Intelligence” is becoming more popular amongst the new diet companies, finding great success when it comes to changing the lives of their clients.

Another power element is how the message of understanding the emotional side of dieting is how it is delivered. Companies like Weight Watchers, WIO Diet, Jenny Craig offer personal coaching. Just as a meal that is prepared and delivered with the personal touch is better received. So too, is the doctrine of overcome “one’s self.” It is more difficult to explain to a personal coach why an extra helping of mashed potatoes was consumed at the family function, than just having to face the eating discrepancy through the pages of a book.

A personal diet coach can help another dieter understand how to listen to the signals that their body is sending them. And giving detailed direction as to which ones are emotional cravings and which ones are true signals that it is time to eat. A coach can be much more effective in being able to teach the dieter how to interpret their body’s signals and what they mean. After years of being influenced about food and why and when we should eat it can be extremely confusing. Years of bombardment from the media, advertising, entertainment, and social influence. And perhaps most importantly, the chemical impact those foods choices have had on the body interrupt how you listen to your body. There are two kinds of cravings: 1) Biological and 2) Emotional or ‘memory’ cravings. Having a coach point to which is which can make all the difference.

The popular T.V. reality show “Greatest Loser” was based on each participant having a personal coach. There is a lot of truth in the saying ‘the devil made me do it’ as a dieter reaches for that second, or third helping of chocolate cake with ice cream on top. Except, this ‘devil’ wasn’t holding a pitch fork and had horns on his head. It was the footprint left behind by the symptoms of an emotional and biological syndrome. The devil in this case, is the chemical/biological signals being sent because of the imbalances in your body. And the emotional attachments that have bit into the food choice that each dieter makes. With the help of a personal coach, correcting those imbalances and the dieter will be AMAZED at how much will power they have. A coach can literally help in decoding the messages that your body is intending to tell the dieter.

An Emotional or ‘memory’ craving is embedded in all humans. Everyone has some emotional connection with a particular food. Some for example, will feel compelled to eat popcorn while at the movies. One dieter reported “For me, it is a tradition and a connection. I used to feel that if I couldn’t have popcorn, I couldn’t enjoy the movie as much. Therefore, the quality of the movie experience was controlled or influenced by ‘popcorn’. It was as if the actors’ skill was diminished by the presence or absence of a kernel of corn”.

Humans have traditions in our society that harbor around food. A newly married couple commemorates their union by sharing the first bite of their wedding cake. Hot dogs at a baseball game, cotton candy at the fair, barbecues on the 4th of July, are just a few of other traditional examples of Americana. A coach will not condemn these traditions in themselves are bad and cannot be included in a healthy diet plan.

A coach can help guide I do not make the claim that these traditions are bad and should be abandoned in order to have a healthy relationship with food. But I am saying that all of us have some emotional relationship with food and some of them are un-healthy. We may be an emotional eater, we eat when we are mad, sad, lonely, depressed, or happy and the list goes on. Food should not be used to comfort or cover an emotion. Food is good enough to be eaten on its own. We should eat food for the sake of eating good foods.

There are four classes of eating personalities: The Careful Eater, the Professional Dieter, the Unconscious Eater, and the Intuitive Eater. It is possible to have a combination of these eating personalities. A personal diet coach that is trained in intuitive eating can help identify which group(s) are most predominate for each dieter. It is important to identify what eating personality(s) a dieter fits into, before overcoming it.  The importance of having a personal coach is the reason diet companies like WIO Diet is making such a strong push to integrate each dieter with a diet plan and a personal coach. The difference of the WIO coach from more traditional companies that offer coaching like Weight Watchers and Jenny Craig is the focus on Intuitive Eating.

The secret success of this type of approach is the emotional changes the dieter will experience. The food choices the dieter wants to eat before this type of diet, may very well not be the things that the dieter wants to eat after finishing with an imputative coach. It is likely that the ‘reasons’ that the dieter eats food will change. All because while measuring the physical progress, the dieter will also learn to listen to their body’s intelligence, telling them what foods the body wants to be nourished with.